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Research papers

Decisive factors for the choice of holiday destinations

The knowledge of the decision-making factors and their significance in the selection of the holiday destination gives the German and foreign vacation regions the possibility of tailoring their offers towards the desires and needs of their vacationer...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Rainer Wohlmann
June 15, 1998
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Citation

Wohlmann, R. (1998a, June 15). Decisive factors for the choice of holiday destinations . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/decisive-factors-for-the-choice-of-holiday-destinations-


Research papers

Decisive factors for the choice of holiday destination

Within the framework of this multi-phase research project, 900 interviews were conducted in the main investigation, half with Germany vacationers and half with foreign-country vacationers, mine the reasons for selecting a holiday destination, the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Rainer Wohlmann
Company: M&E PRETESTING GmbH
May 4, 1988
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Citation

Wohlmann, R. (1988a, May 04). Decisive factors for the choice of holiday destination . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/decisive-factors-for-the-choice-of-holiday-destination-